Rachel Davies-Day

Rachel, perhaps better known as Roo, is one of the internet’s fastest growing cleaning, interiors and lifestyle content creators right now. With a highly engaged following, Roo captivates her audience through her aesthetic yet relatable short-form content, snappy editing and most notably hilarious voice overs.

With a combined following of almost 1.6 million followers across Instagram, TikTok, Facebook and YouTube, Roo has pioneered a new style of cleaning and living - taking her default setting of lazy, messy and unorganised, and turning it into a game to rectify the chaos. As such, Roo has mastered the ability to create hype and anticipation around repetitive formats including her renowned ‘Speed Cleaning’ and ‘Reset’ series’.

Roo’s hyper engaged audience and impeccable content, has seen her partner with household name brands including Fairy, Shark and most recently, she has become an ambassador for Unilever. But its not just cleaning that her audience are interested in, they also want to know about Roo’s fashion and beauty choices, which has resulted in brand partnerships with the likes of Gymshark, L’Oreal and Estrid. Roo’s infectious personality has led her audience to invest in her as a person, and so her influence to convert audiences to like, click and buy is highly sought after.