Andrea Cheong

Andrea Cheong has worked in various roles across the fashion industry. She’s been a journalist, worked in brand partnerships at British Vogue and held a role at a consumer trends agency. More recently, though, she’s built a large following across Instagram and TikTok, thanks to her highly engaging and educational content.  Andrea shows her audience how to examine garments for signs of quality, and encourages ways to shop more sustainably, as well as explaining how the quality and sustainability of our sartorial choices are connected.  

Andrea’s first book, Why Don’t I Have Anything to Wear? was published by Bonnier in 2023, and was met with great acclaim in the fashion industry and beyond